Consumers don’t purchase products primarily for their functions. In fact, function is simply a means to deliver what a customer really wants: benefit. A customer buys a product for the perceived benefit he will gain from it. This perceived benefit, in addition to his opinion of the product, are what create customer perceived value. Customer []


Customer Perceived Value: Understanding What Appeals to the Consumer

Why Customers Churn and What to Do about It

What is call routing? Strategies and benefits explained

Call center routing guide

Main

Simple to set up. Easy to use. Powerful integrations.


Ready to build better conversations?

Aircall runs on the device you're using right now.


Blog

gina

Gina has crafted compelling and persuasive copy for marketing campaigns and brand messaging for over 10 years.

Gina Winsky

Articles by Gina

Ready to build better conversations?