SnapCall + Aircall: Strengthening the Customer Connection Through Voice
As humans, we are naturally inclined to connect with one another. The nuances in your vocal tone can greatly influence another person's emotions, which is why voice communication is such a powerful way to engage with customers.
Customer support representatives are dedicated to strengthening the customer connection by enhancing the customer experience. From the initial contact to closing the sale, sales representatives share the same goal of keeping customers engaged.
SnapCall recognises the importance of creating opportunities for companies to establish and maintain a strong, meaningful connection with customers. As a young, driven, and diverse company, SnapCall has secured £1 million in seed investment from ISAI, a French tech fund supporting entrepreneurs and early-stage start-ups.
The SnapCall team shares the same clear mission as Aircall—to make the voice channel truly significant. The two software solutions complement each other perfectly.
With a passion for innovation and a customer-first mindset, the partners are strongly aligned at their core.
“We noticed this from our very first interaction with your team.” - Arnaud Pigueller, CEO, SnapCall
SnapCall enhances Aircall’s software, and vice versa. Both companies share the common objectives of improving conversion and retention rates, as well as elevating the customer experience. Together, they are disrupting the traditional approach to phone sales and support.
“We believe that one of the most valuable aspects of our partnership with Aircall is that both of our companies are committed to continually disrupting the traditional use of the voice channel and constantly innovating…” - Arnaud Pigueller, CEO, SnapCall
The tech experts at SnapCall believe the voice channel is a highly underrated route with great potential to boost efficiency. They recognised Aircall as a leader in cloud-based telephony, offering an innovative call centre and phone system solution to a vast number of businesses.
Connecting Online Customers Through Smart Voice Technology
Aircall is a cloud-based phone system integrated into a CRM platform. SnapCall is a voice software solution that can be embedded on any website or mobile app worldwide. It connects to any customer service or CRM platform instantly. No physical presence in a specific location? Not a problem!
SnapCall provides a seamless journey for customers between websites and the phone via a simple online call button. As each call connects, it is enriched with customer data, giving sales and support representatives instant access to account information before they even say, “Hello”.
Customers visit websites because they are ready to purchase. With a digital call button embedded directly onto a website, there is no need for customers to search for a phone number, and they will not hesitate to call due to concerns about long-distance charges. Companies reach customers when they are most interested, resulting in an immediate return on investment.
With SnapCall, businesses can select which customers are able to call them, and specify which web pages display the digital call button. This makes it easy for businesses to segment loyal customers and reward them with easy access to support. Customer support representatives receive the customer’s location, contact details, the URL of the page they called from, and a call recording for deeper insight into the call.
Businesses are charged based on the number of calls, regardless of location or duration, resulting in greater savings.
An Effortless Collaboration
Developers from both companies worked together to define a strong use case and decided to connect an Aircall number to a SnapCall button, allowing customers to benefit from both technologies. A SnapCall developer completed the integration in two days, and it was officially launched within a week.
B2B customers can easily install the integration and immediately start providing a better voice experience for their own customers. Existing Aircall customers simply need to create a free SnapCall account to set up a call button and link it to an Aircall phone number. Companies can then embed the call button on their website or mobile app. Voila! Customers can initiate a call directly with just one click.
“It has been fantastic working with the Aircall team, as all the Aircall API documentation was very clear and well-structured. If we encountered any obstacles, we quickly found a solution together.” - Arnaud Pigueller, CEO, SnapCall
Who Is Snapcall’s Customer?
One of the things that makes SnapCall so impressive is that companies can dedicate a call button on the sales page that connects directly to the sales team, and place another call button on a different page that connects straight to the support or marketing team. It's essentially the online version of an IVR.
The first customer to benefit from the Aircall and SnapCall partnership is PremiumPlus, a premium Zendesk and Aircall partner, who shared the following:
“We use it for sales, so when customers want to call us, instead of searching for our number, they just click the button on our website and it connects directly to our sales number in Aircall. When a customer is on a certain page, we want them to make contact at the point in their digital journey on our website when they are interested in learning more. Now, with the SnapCall and Aircall integration, it works brilliantly. Our prospects or customers can instantly reach our agents online, and that is crucial.”
The ideal SnapCall customers are those looking to build a sales or support call centre, or those wanting to improve the efficiency of their existing sales and support operations. SnapCall also benefits international companies that view voice as a key communication channel. Key industries include eCommerce (such as Shopify), FinTech, tourism, and mobility. The segmentation feature allows teams to start small and scale up over time.
Looking Towards the Future
The next steps are for both teams to collaborate on communication for this integration, so customers can benefit from the features of both companies. Teams from both organisations are working together to better understand which business segments could benefit most from this integration. They are also tracking data on customer ratings and call volume, aiming to demonstrate how companies can achieve the greatest success by using SnapCall and Aircall together.
The values and objectives of both companies are closely aligned, and this partnership is an excellent opportunity for both to learn from each other about technological innovation and growth.
“A huge thank you to everyone at Aircall who has contributed to the integration process and ongoing partnership. It is a pleasure to work with you, and the SnapCall team is confident this partnership will deliver great value to both companies and our customers.” - Arnaud Pigueller, CEO, SnapCall