The Sales Persuasion Playbook: 5 Steps to Successful Calls
A confident sales rep is a persuasive one. In this guide, HubSpot and Aircall have joined forces to show your sales team how to turn prospects into customers.
5 Steps to Successful Calls
Sales reps need more than just a quality product to close deals and hit their targets — they need a workflow that encourages focused conversations and compelling pitches. The Sales Persuasion Playbook is written in partnership with HubSpot to help sales reps have more informed, more personal, and more effective calls with prospects.
This guide contains valuable advice on:
-Identifying a prospect’s pain points -Researching companies and individuals for informed conversations -Overcoming cognitive biases that cause deals to stall -Handling common objections -Building relationships through active listening
We’ve also included “cheat sheets” to help identify buyer personas, useful sales enablement resources, and storytelling tips.
Ready to build better conversations?
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