Meet the B2B Buyer Personas and win deals with every type of personality
Successful selling demands social intelligence and adaptability. In this guide, you’ll discover the most common types of B2B buyers and what they need to hear before making a purchase.
and win deals with every type of personality
As a B2B sales representative, you must be adaptable. You’re expected to be a knowledgeable consultant and a personable communicator – a social chameleon able to adjust on the call.
And while every prospect is unique in their own way, you’ve probably – at some point – found yourself speaking with…
An enthusiastic startup executive
That person who always seems to say “NO”
A computer disguised as a human
And someone who’d rather just have a friendly chat
Whatever the situation, we’ve included useful information on how to successfully close deals. With this B2B-specific persona guide, you’ll be pitching like a professional and hitting your targets with ease.
Ready to build better conversations?
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