How Too Good To Go Boosted Productivity and Performance by 50% With Aircall

Too Good To Go is on a mission to ensure good food is eaten, not wasted. That’s why they created an app that connects customers to a marketplace where they can buy perfectly good food that would otherwise be thrown away.

At the core of their mission is the belief that real global change can only happen when we work together. Currently, Too Good To Go operates in seventeen countries across Europe and North America. Thousands of businesses and millions of users are united in their efforts to cut food waste.

That’s a lot of people working together. But to achieve this shared goal of ending food waste, Too Good To Go relies heavily on highly efficient and productive sales and support teams. They understood how vital it was to their mission to find the right tools to empower their teams to be as productive as possible.

Before discovering Aircall, Too Good To Go’s sales and support teams weren’t operating at maximum efficiency. They were losing working hours to manual data entry and personal time to client calls outside of working hours. Too Good To Go realised it was essential to partner with a cloud-based telephony provider that would consistently boost sales and support team productivity and performance—while ensuring customer needs could be met during regular working hours.

Switching to Aircall and 1-Click Salesforce Integration

Safiya Cherifi is the Global Inbound Manager at Too Good To Go. Safiya’s role involves managing the inbound sales team and overseeing processes that help them sell more effectively and work more productively.

Safiya joined Too Good To Go during a period of rapid growth. She saw how much time and effort was being wasted by outdated workflow management systems that weren’t keeping up with the company’s expansion. Safiya was responsible for sourcing and implementing Aircall to address the company’s challenges, quickly noticing a difference in her sales teams’ productivity and performance.

“[Aircall] was an obvious choice for us because it’s linked to our mission, and it’s also linked to the wellbeing of our agents. Now we can look after our team by giving them the right tools to fight food waste.“ - Safiya Cherifi, Global Inbound Manager at Too Good To Go

Fighting food waste is just one positive outcome of the partnership between Too Good To Go and Aircall. Aircall also helped increase productivity and improve team training and performance with their Salesforce integration—something that wasn’t possible before.

Salesforce and Aircall enhance team performance with their insightful, automated reporting features. Aircall’s Salesforce integration allows managers to easily access data across all Salesforce Objects: leads, contacts, accounts, cases, tasks, and activities. The Aircall dashboard also shows the number of missed calls and total calls per person, along with several other key metrics. This level of oversight enables team leaders to gain deeper insights from every call.

With this level of insight, leaders can quickly identify which team members need coaching on closing deals, managing their time, or leading conversations with partners.

How Aircall Drove Growth and Improved Team Productivity and Performance by 50%

Aircall solved four major challenges for Too Good To Go. These challenges were:

1. Sales and support teams were manually entering call data into Salesforce, which was unnecessarily time-consuming

2. Decentralised processes adopted during a period of rapid growth became difficult to scale

3. Customer-facing teams used their mobile phones to communicate with clients, which affected employee work-life balance and conflicted with Too Good To Go’s corporate values

4. There was no way to monitor customer-facing team performance

To address these challenges, Too Good To Go sought a unified solution that could improve productivity and performance in their customer-facing teams. They chose Aircall because it offered a centralised solution with user-friendly software, supportive coaching and monitoring tools, and, crucially, Salesforce integration.

Solution 1: Salesforce integration

Too Good To Go uses Salesforce as its CRM, so Aircall’s one-click Salesforce integration was an instant asset to their sales teams. Because Aircall automatically logs all calls in Salesforce (along with any tags or notes made during the call), the sales teams could dramatically reduce the number of manual tasks required after each call.

This was great news for sales agents and support reps, and for their managers too. When customer-facing teams were manually logging their data in Salesforce, Too Good To Go was left with an unreliable record of customer interactions. That’s the risk of human error. By automating this process with Aircall, the company could easily keep track of conversations with their partners.

Aircall’s one-click Salesforce integration is easy to set up. Plus, Salesforce is just one of over 100 available integrations in Aircall’s leading app ecosystem. This ecosystem includes ready-made integrations with all the world’s most popular CRMs and work tools.

Solution 2: A scalable, centralised system

During the company’s rapid growth, Safiya knew that finding the right tools to support customer teams was essential. Too Good To Go needed the right CRM and telephony system to align global processes and make daily operations as smooth as possible. That way, they could enable their teams to spend more time on meaningful conversations with partners and customers.

By implementing Aircall as their phone system, Too Good To Go was able to align customer-facing teams in 17 different countries with global KPIs. The result? A more unified, motivated, and productive global team network.

Team monitoring

From the company’s mission to their approach to team productivity, it’s clear that care is a central value for Too Good To Go. Safiya confirms that one of the reasons they chose Aircall was because it enabled the business to deliver the desired standard of care for employee engagement and job satisfaction.

“We know this means giving teams the right coaching tools to drive their performance. Having the right coaching also means that your agents are more productive, your company is more profitable, and your people are more engaged.” - Safiya Cherifi, Global Inbound Manager at Too Good To Go

For this reason, Safiya’s team managers came to value Aircall’s monitoring tools and built-in dashboard. These features allowed them to monitor the performance of individuals and teams in real time, and respond with targeted training and support. These were just some of the Aircall features that helped the company make a measurable impact on the performance of their sales and support teams.

“We improved our performance and raised our KPIs when we decided to start tracking the activities of our salespeople, supporting them through the dashboard and creating tailored coaching for them. This also helped us increase conversion rates by 10-15% on average.” - Safiya Cherifi, Global Inbound Manager at Too Good To Go

That’s not the only Aircall feature that became highly valued by Too Good To Go’s customer teams.

“Something that our sales team likes is the Power Dialer. They can call a list of contacts one after the other, which helps streamline our sales process and has doubled the number of calls one person makes in a day.” - Safiya Cherifi, Global Inbound Manager at Too Good To Go

Initially, only the inbound sales teams were using Aircall. After they reported the benefits of its ease of use and powerful features, more and more teams wanted to learn how Aircall works. Now, multiple Too Good To Go teams—from accounts to customer success—use Aircall. As a result, productivity has increased by 50% across all teams.

Aircall’s Salesforce integration empowered Too Good To Go’s customer-facing teams to have better business conversations and be more productive. This enables the company to continue its mission of eliminating food waste while Aircall removes inefficiencies. It’s the perfect partnership.

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