How Teamleader Focus and Teamleader Orbit Achieved Exceptional Growth with Aircall

Running a business and keeping it successful is demanding in today’s fast-paced environment. You spend much of your time thinking about how to boost your team’s efficiency and productivity. At the same time, you’re also searching for ways to persuade your target audience that your product offers the best value.

Falling short in any of these areas can seriously hinder your company’s growth.

According to Entrepreneurship.com, a staggering 70% of businesses fail within their first 10 years due to the following reasons:

• They don’t optimise conversion rates

• They’re unable to build an effective sales funnel

• They fail to implement proper business systems, such as CRMs

No one understands this better than business software company Teamleader. That’s why they developed a platform to make administration, work management, and sales simpler.

Launched in 2012, Teamleader’s namesake platform enables users to sell, invoice, and organise their work all from one tool. With it, you can track sales opportunities more effectively, send invoices automatically, and gain smarter insights into projects, revenue, and cash flow.

Their promise is to provide clients with: “more business, less hassle.”

However, as their business grew at an exceptionally rapid rate, Teamleader realised their systems could no longer meet their requirements – especially those of their sales team.

So how did Teamleader overcome these challenges and become the powerhouse software company it is today? Let’s uncover the secret to their success.

Seamless HubSpot Integration

What started as a small company in Belgium has expanded dramatically into an international business with clients in France, Germany, the Netherlands, Italy, Spain, Australia, and South America.

With such rapid global growth, Teamleader knew they couldn’t keep up with their increasing demands if they continued using mobile phones for customer service and sales. They faced rising phone bills and a relatively limited range of options for handling calls from international clients, not to mention it was impossible to track the team’s call activity.

But after trying several VoIP systems, Teamleader’s Inside Sales Manager, Naomi Egyaful, and her team were reluctant to try another. Most tools were difficult to use and couldn’t integrate with Hubspot—the team’s main CRM platform. Plus, learning how to use VoIP systems took too long and significantly reduced her team’s efficiency.

Her team needed a tool that was easy to learn and quickly integrated with Hubspot. That’s how they decided on Aircall after considering a long list of alternatives.

Naomi explains:

“For our phone system, we didn’t want to have to build everything ourselves, so we looked into which tool had the best Hubspot integration. That’s why we went with Aircall.”

Aircall was both user-friendly and integrated seamlessly with Hubspot. In fact, when Teamleader organised a company-wide training session for Aircall, even other departments who didn’t regularly use the phone understood how Aircall worked and could easily create numbers and make calls straight away.

Additionally, Aircall made it simple for Teamleader to create international numbers as they expanded. This immediately reduced the hesitation international clients felt when receiving a call from an unfamiliar number. It also allowed clients to call Teamleader without worrying about their phone bills increasing.

We have a Dutch team who work with both Dutch and Belgian leads, and they have to switch to a local number, or else the person won’t answer. Similarly, in Italy, we noticed that you have to call from a specific region or city.

A Helping Hand During the Pandemic

When the pandemic forced businesses to work from home, the Aircall dashboard became an invaluable tool for Naomi to manage her team remotely. It enabled her to review call histories to identify and correct any common mistakes made by her team, and she could also listen in on calls and coach members on how to improve their communication with customers and prospects.

Now, she can use call centre analytics to see how many missed calls each sales executive has and quickly determine why—was it because they were on another call? Or were they busy with other tasks? By reviewing this data, she can also easily decide if she needs to hire more people for her team or improve her existing team’s training programme.

I like that Aircall lets you view call histories and see who is on a call so I can listen in whenever I need to. Especially now that many of our teams are working remotely, this makes it even easier to keep track of how new hires are performing.

With Aircall, Teamleader was able to continue operating as usual without experiencing the communication paralysis that many businesses faced during the pandemic.

A Partner in Ongoing Growth

Today, Teamleader’s sales team is ten times larger than it was originally and is set to grow even more. With Aircall, Naomi is confident her team can continue delivering high-quality customer service as the team expands.

Because Aircall collects all relevant call data and provides instant analytics, she can track every outbound and inbound call, better assess lead quality, and monitor her teams’ performance.

She can also run remote training sessions with new team members as she listens in and coaches them in real time.

Plus, with Teamleader now serving both larger (Teamleader Orbit) and smaller (Teamleader Focus) companies, Aircall will be an essential tool in daily operations across all levels of sales and client engagement.

Aircall can create numbers for over 100 countries, cities, and regions to maximise pick-up rates. This is a vital feature for Teamleader as they work towards becoming the number one work management software in Europe.