How SleekFlow Uses Aircall to Reach Customers Across Southeast Asia

SleekFlow is an intuitive omnichannel messaging solution that brings together all your customers' favourite chat apps like WhatsApp, Facebook and Instagram into a single, easy-to-use platform. This enables three main functions: sales, marketing and service, allowing you to engage more, sell more, or offer better support.

We spoke to Asnawi Jufrie, General Manager at SleekFlow in Singapore, to learn more about how SleekFlow has rolled out Aircall across APAC to integrate all communications within their HubSpot CRM—reaching more customers and having more meaningful conversations as a result.

Making communication seamless

While SleekFlow’s platform is centred around communication, its internal team faced challenges when it came to making effective voice calls. Before adopting Aircall, they lacked a central system for managing phone communications, and SleekFlow employees were even using their personal mobile phones for business calls.

This led to a complicated and time-consuming process. The team had to work out which calls were for work and which were personal, and then reimburse employees for call costs. At the same time, it was becoming difficult to track how many calls agents were actually making.

Switching to Aircall provided the ideal solution, removing the need for employees to pay for calls or chase reimbursements, while also offering an easy way for

SleekFlow to log calls automatically.

Providing a one-stop solution for customer engagement

Previously, the process of speaking to customers at SleekFlow was convoluted. Employees had to use their personal phones to make calls, manually enter numbers and take notes using separate software. Now, with Aircall’s HubSpot integration, everything they need is in one place.

Aircall's HubSpot Integration enables SleekFlow’s support agents, sales reps, and marketers to streamline their call workflows, boost productivity, and track customers throughout the entire customer journey from marketing to sales and success.

“If you’re using a CRM like Salesforce or HubSpot, Aircall is transformational. Your team can significantly reduce the time spent on admin, and as a leader you can monitor progress and performance with ease,” Asnawi explains.

Employees are also using Aircall’s click-to-dial feature, calling customers directly from their CRM, and can take notes without ever leaving Aircall. By saving seconds or even minutes on every call, SleekFlow’s employees can spend more time building relationships, selling to prospects and resolving customer issues.

Features that enable monitoring and enhance performance

Since implementing Aircall, Asnawi and the SleekFlow team have identified several features that are boosting business performance.

Call routing systems

Asnawi found that Aircall’s custom call routing system has encouraged healthy competition between different teams at SleekFlow. Call routing at the company is set up so whoever responds first gets the lead, which has proved to be an incentive for sales agents to react to leads quickly and has further improved performance across the business.

“The full visibility, transparency and accountability that Aircall provides for our sales team is fantastic—it motivates every agent and helps them deliver great results,” adds Asnawi. “Using Aircall’s features to foster healthy competition has also been crucial, particularly as we can see there’s a strong correlation between call volume and qualified pipeline.”

Call monitoring and analytics

Automated call monitoring functionality and in-depth analytics make it easy to see how many calls are being made and answered per team and per user. In turn, it’s simple to track KPIs, stay on top of general metrics like call length and waiting time, and quickly spot and address any issues.

Call recordings

SleekFlow has also been using call recordings for more effective training, with Asnawi noting that it’s easy to share recordings with new recruits. This gives salespeople the chance to sit down with managers and discuss their performance, hear how they’re actually supporting clients, and take away key learnings for future calls.

Making it easier to cover key markets

Phone calls are incredibly important for building meaningful connections with SleekFlow’s customers in Southeast Asia. Aircall’s international call capabilities (including the ability to create international numbers in just two clicks) make it easy for SleekFlow to build a hyper-local presence that resonates with their customer base.

The ability to use local numbers even when calling from different countries is a crucial feature for SleekFlow, as it enables them to build trust with international customers and prospects. Customers in Singapore are reluctant to answer unknown WhatsApp calls from different countries, Asnawi explains, but they are much more receptive to local landline numbers—increasing pickup rates and boosting performance.

“As a growing brand, we needed a solution that could support multiple teams across multiple countries selling into different territories,” Asnawi adds. “Aircall has seamlessly supported those sales efforts as we scale. Trust is everything for our customers, and by using local phone numbers in their locations we can build it before they’ve even answered the call.”

Local support makes all the difference

Asnawi and SleekFlow did plenty of research before choosing Aircall, spending a year looking in depth at all the options on the market to make the business more efficient.

In the end, after reviewing other solutions, Asnawi’s mind was made up—Aircall stood out above the rest. Alongside features such as international call capabilities, automated call monitoring and analytics, and the promise to streamline internal communications, local support from Aircall and an office in Singapore were key differentiators for SleekFlow.

“A lot of support for VoIP systems is currently based overseas. We needed something closer to home, and Aircall having a team in Singapore—who are always ready to help—has made all the difference to our business,” Asnawi concludes.

Ready to try Aircall for yourself? Set up a demo or start your free trial today.