How Doorstead Saved 40% on Phone Costs by Switching to Aircall
PropTech start-up Doorstead offers comprehensive property management for long-term rentals and guarantees landlords a monthly rental income—even before a tenant is found.
Currently operating in California, Washington, and Massachusetts, the Doorstead team works with property owners on everything from preparing their homes and flats for rent, to marketing and listing properties, finding tenants and helping them move in, and managing the rental once a tenant is in place.
Ahead of their Series B funding round in autumn 2022, Doorstead switched from Dialpad to Aircall. Now, over six months later, we spoke to Jordan Disraeli, Doorstead’s Head of Sales Operations and Enablement, to find out how onboarding went, which features his team relies on, and how Aircall’s Salesforce integration helps his team keep track of customer data.
Why Doorstead Made the Right Call
As Doorstead’s sales team spends much of their day handling introductory calls from homeowners, they needed a phone system that integrated with their existing business tools and could easily track customer interactions from start to finish.
In the end, Dialpad couldn’t provide the insights they needed. After a demo with Aircall, Jordan realised they could save 40% by switching, and that, along with our robust Salesforce integration, sealed the deal.
"Our previous provider had a great product, but it just didn’t work well with our other tools. So as a phone system, it did what we needed, but we couldn’t get the data we wanted," Jordan says. “We switched to Aircall because we saw an opportunity to optimise costs and wanted to better understand how we interact with customers over the phone—and much of that supporting data lives in Salesforce. So the fact that Aircall has a really strong Salesforce integration has been brilliant for us.”
By being able to track customer interactions from the very first call to signing the lease with a tenant, Jordan and the Doorstead team have been able to deliver a better customer experience and streamline their sales process.
“We're at the stage where we've found a clear product-market fit, but now we need to build a sales process that’s as efficient as possible,” Jordan says. “So it’s really about consolidating everything, making sure things work together smoothly, and ensuring we’re measuring and optimising the right things.”
The Cherry on Top: Reducing Admin With Features
Beyond handling their consistently high call volume and simplifying workflows, the Doorstead team relies on Aircall’s industry-leading features, including business texting, call routing, and click-to-dial.
Business texting: Helping prospects navigate the sales journey
After the team conducts an introductory call, they usually communicate with prospective landlords via text and email as they guide them through the home inspection, renovation and repairs, and leasing phases.
“Many of our property owners have full-time jobs and busy lives outside of managing a rental. We’ve found texting is a really effective way to reach our leads while they’re at work,” Jordan says. “And before Aircall, we couldn’t get any data on appointment connect rates, including how often our AEs were calling or texting our leads.”
Call centre essentials: Ensuring there’s always someone on the line
As you can see, the Doorstead sales team spends a lot of time on the phone, so features like call routing and call conferencing are essential for boosting productivity and collaboration.
“I really like how easy it is to set up shared lines versus private lines. We’re a very high-volume sales function, so by setting up basic call routing rules, we can reduce response times and do a better job qualifying leads,” Jordan says. “Our SDR team is on a shared line, and our AEs all have private lines so we can tailor the customer experience depending on where they are in the sales process and what they need.”
Click-to-dial: Keeping track of prospect records
Since many of the prospects the Doorstead team works with own multiple properties, the sales team has to sift through several records with the same phone number.
With Aircall’s click-to-dial feature, they can control where call activity in Salesforce is logged based on which record they’re working on—without all the admin.
“To have clean data, we really need full control over where that call activity is logged, so the click-to-dial feature and automatic call activity, logging, and mapping mean we can record all that data with no extra work for our sales team,” Jordan says.
Looking Ahead: Increasing Collaboration with Aircall
As Doorstead continues to grow across the US, the team wants to keep building dedicated touchpoints throughout their sales process that use Aircall’s phone solution.
“We're looking to add two more calls to our onboarding process: one after we do the property evaluation and another after the property is ready to rent, so we can explain the leasing process and keep the owner informed until they start earning guaranteed monthly rent,” Jordan says.
Valerie Meyer, Doorstead’s VP of Growth, shares more about how Aircall will continue to enhance Doorstead’s customer experience.
“Aircall enhances our customer interactions, giving us the data insights and seamless integrations to scale our business in a cost-efficient environment. Aircall enables key touchpoints that build Doorstead’s relationships and support effective communication with homeowners. The tool underpins our growth and operations so we can offer a guaranteed rent product in a volatile market,” Valerie says.
If you’re ready to streamline your sales process and make use of Aircall’s industry-leading features and extensive app marketplace, book a demo or start your free trial today.