Cornerstone Medical Recruitment Improves Efficiency with Aircall

Cornerstone Medical Recruitment Improves Efficiency with Aircall

Good health is essential for our happiness and wellbeing. Everyone benefits from care delivered by high-quality, compassionate healthcare professionals. To meet this need, Cornerstone Medical Recruitment acts as a bridge between healthcare professionals and healthcare facilities. With so many skilled doctors, nurses, and medical staff across Australia, and filling a niche market of open roles in some of the most remote parts of the country, Aircall gives the company a fast and efficient tool to create the best match between healthcare professionals and facilities.

Clear Communication Is the Key to Improved Engagement

Norbert Miklos, COO of Cornerstone Medical Recruitment, explains that the company had been using JobAdder as their applicant tracking system (ATS) almost since they started, but had previously relied on an old desktop office phone system that wasn’t efficient for their team of over 30 employees.

The staff found it difficult to take meaningful notes during calls with recruits without disrupting the natural flow of conversation. As a result, they lacked the right context for follow-up and didn’t have a centralised or consistent record of a contact’s history.

Cornerstone began searching for a softphone solution that could automate some of their workflows and chose Aircall specifically for its robust JobAdder integration.

“You need to have a lot of information, and it’s helpful to have context from previous conversations.”

Aircall immediately boosted their efficiency since JobAdder could automatically log their call activity. Conversations became more fluid because JobAdder provides a snapshot of the caller’s details, syncs notes, and removes manual data entry.

“Within five seconds or so, you know the person’s name, their phone number, and the details of previous conversations.”

At Cornerstone, recruitment phone conversations aren’t just about the job itself, but often also about relocation. Healthcare professionals have many important questions about how a new role will affect their families, their lifestyle, and more. Digital tools like chat and video aren’t the most effective channels for having in-depth conversations about schools and community life.

“We rely so heavily on our phone system. We're a hundred percent phone-based.”

Phone conversations with easy back-and-forth dialogue are essential to give their recruits enough confidence to accept a new role that affects major life decisions, and JobAdder provides that extra level of personalisation that recruitment professionals need to earn the trust of the medical community they serve.

The Right Features and Integrations Positioned Aircall Above the Rest

Cornerstone’s previous phone system wasn’t well-suited for syncing with the various other software and devices the team was using, and Miklos was frustrated with the many hours he wasted resetting the application. He can only imagine how stressful it would have been to keep all their employees working remotely after the COVID pandemic started if they hadn’t switched to Aircall.

Aircall made it possible to equip their employees with laptops and headsets, which was especially useful for staff travelling or working from home. Their team appreciates the click-to-dial feature that lets them dial numbers without picking up a handset.

As calls come in, the IVR feature routes the call straight to the right person.

“They’ll go straight to the person that needs to answer it instead of being transferred again. It’s a really nice touch!”

With Aircall, every conversation is recorded, which removes the pain of rushed, time-consuming note taking. At the end of a call, their staff can instantly review the recording to better understand the recruit’s needs and concerns. The details preserve the right context for future discussions.

As an added benefit, Norbert highlights the flexibility that mobility has brought them, especially in light of the COVID pandemic. Now, employees can log in from any device, anywhere. When the threat of the virus hit, there was no concern about their employees being stuck at their desks. They confidently told their staff to grab their computers and go home, fully assured there would be no interruption to their workflow.

“COVID didn’t interrupt the service to our customers because having Aircall meant we could continue working whether our employees were at the office or at home.”

The flexibility was also a huge benefit for healthcare providers who were in urgent and critical need of medical staff.

Aircall Has the Capacity for Scaling Up

Cornerstone Medical Recruitment prides itself on its ATS system. Norbert admits he was sceptical at first about the amount of downtime they might have with a softphone, but with an uptime of 99.95%, Aircall has put that fear to rest.

Aircall’s dashboard makes it easy to analyse incoming and outgoing calls. The data is useful for further improving their customer service training and protocols.

“That’s why I switched over to Aircall— Aircall reporting.”

With a growing database of healthcare professionals, the medical recruitment company can source candidates more efficiently for the many healthcare facilities contacting them and needing professional help. When employees speak to a client, they don’t have to worry about taking notes, which means they can focus on being fully present during the conversation.

The company is growing every year and Norbert feels confident that Aircall has enough capacity as they scale up, and the ability to keep them agile in any environment.