Aircall’s  

Brand Platform

Glad to see you here! Explore Aircall's brand assets, press kits, guidelines and everything you might need.

At Aircall, we believe that clear and compassionate communication has the  ability to make a difference.

Our 100% cloud-based phone solution was built for you. Its ease of use empowers your teams to have better conversations – in business, and beyond.

Foundations

Aircall’s brand was created by a highly driven team in a collaborative environment. We’re sharing our story with you to share the love we have for our brand and our company.

You can read everything about our foundations here.

Aircall's Brand Book

Here you can read our story, our beliefs, and our ambition — yes, they're pretty broad!

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Aircall's Design Guide

More technical than the Brand Book, these guidelines are intended for visual creators. They're comprehensive directions for choosing our colour palettes, fonts, illustrations, and more.

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Aircall’s Video Guide

We've implemented a variety of guidelines for subtitles, logo usage in video, lower thirds, intro and outro animations to maintain consistency across our productions.

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Logo

Our logo is a combination of four foundational elements underlying Aircall’s mission.

Main Logo

Our main logo consists of our icon + Aircall. Please don’t change the font, colours, or proportions to ensure consistency.

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Logo Icon

Our icon works perfectly as a profile picture or as a substitute for the full logo, if you have limited space in your layout.

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Aircall Flag

We strive to embrace diversity in our company, both internally and externally, and believe in the value of internationality.

That’s why we’ve incorporated our icon into nearly every national flag. Choose a country from the list and download your icon in the desired format.

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Aircall Icons

We use our brand icons on our assets: presentations, website, and many more. They highlight important segments of information in a message.

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Colours

Our personality shines through our vivid palette and bright use of white space.

Primary colour

Aircall Official Green

Our primary colour is green – the colour of incoming calls. We use it for our main elements and when focusing on brand awareness.

Secondary colours

Use these colours alongside Aircall Official Green for secondary elements, or to emphasise chapters, topics, etc.  Mix them with care, and don't forget to add white space,  to let them breathe!

Britta

Lucy

Erwin

Victoire

Woinkpa

Grounding Greys

We want our personality colours to breathe and not overwhelm the entire design.  This is why we use a solid foundation of white and shades of grey to create backgrounds and more subtle elements.

Text

Different reading contexts might require different coloured text. It helps our messages look balanced on screen and set a clear reading order for the eyes.

Hello there, this is a Title.

Look at me, I’m a paragraph and there’s a lot of me! Better to look softer not to attack your eyes!

On darker shades white text definitely looks better.