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On 21st October, partners from across the region including Australia, Singapore and Malaysia came together at the Museum of Contemporary Art (MCA) in Sydney for Aircall’s Ascend APAC Partner Summit. The room was full, the conversations were open, and the energy was high all day.
Here’s a roundup of what we learned at Partner Ascend APAC 2026:
AI is changing what customers ask for
APAC businesses are moving from curiosity about AI voice to deploying it. Aircall’s net new AI revenue in the region grew just under 200% over the last six months, and hundreds of AI Voice Agent projects are now in deployment across the region.
These projects rarely plug in and play. They change how a team works, which calls stay with people, and how systems connect. Getting them right takes deep knowledge of the customer’s business, trust, and change management. Partners already have all three.
A bigger role for partners
Aircall’s partner model has moved well beyond referrals; partners now sell, implement and build services around the platform. Their work goes so deeply into Aircall’s infrastructure that in the past year they delivered more than $1 million in services around Aircall, and the ambition is to scale that multifold.
The product direction supports this drive;. as it becomes more capable, customers lean on experts to make it work for their business. Tools like AI Actions and Aircall’s MCP server give partners more ways to build on top of the platform and turn customer conversations into insight.
The opportunity is also closer than it looks. Customers rarely stay in one place after going live - adding teams, markets and systems - and partners often hear about it first. Bringing that insight together with Aircall’s view of the account is where the next project starts.
At least, that’s the opportunity in theory. The people best placed to show what it looks like in practice are the customers and partners already living it, and they were in the room.
Customers and partners on stage
The most powerful proof came from the people living in our partner ecosystem. Customers from Airtasker and El Jannah spoke about real conversations and real results, and partners from Crawl Walk Run, Phoenix Phos and Fileroom spoke about what it means to build around Aircall. Hearing it first-hand made the opportunity feel real.
Congratulations to the 2026 Partner Awards winners
Innovator of the Year: BAC
Service Impact of the Year: Phoenix Phos
Expert of the Year: Alphawhale
Best Growing Partner of the Year: Blackbull
Emerging Leader of the Year: Optimate.me
Partner of the Year: Fileroom
What comes next
We’re backing our partner model with more investment and more resources, and we want more partners working with us. The energy in the room told us the appetite is there on both sides, so if you’re already a partner, let’s collaborate deeper. If you’re not yet, we’d love to talk.
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